Copywriting
A lifetime of words
I'm Tom Atkins, founder of Summit Manor. I took my first two writing
classes as a junior in college, over 30 years ago. One was creative writing of
poetry. The other was Technical Writing. That diversity has colored my writing
ever since. On the one hand I have written poetry, fiction, plays and essays,
and on the other hand, I've also written articles for mainstream and industry
magazines, web sites and specialized publications. And for many companies, I've
been an effective and skilled copywriter.
What is Copywriting?
Copywriting takes many forms. Over the years I have written ads for
print, TV and the web. I've written brochures, white papers, trade press
articles, web copy, case studies, scripts, speeches, power points, newsletters,
radio talks, flyers, multimedia, technical documentation, blogs, sales letters,
proposals, and dozens of other sales tools. I've written for corporations,
universities, development departments, government agencies, and ministries. What
do all these have in common? They had something to say and something to sell.
In the end, that is what I do. Write words that sell.
What Makes a Good Copywriter?
Copywriting is more than just being able to write. A good copywriter does
his research, learns your products and services, learns the competition, and
learns the audience. Then he takes that knowledge and crafts not just good
words, but the right words, the most effective words, to make your point. That's
what I do.
A good copywriter is part of a team. Sometimes, I work with ad agencies. At
other times, I work with marketing and sales departments, and at other times,
directly with key management. It's important that the copywriter understands
both his role, and the big picture. I play well with others, and keep my ego in
check, while performing my role well.
A good copywriter meets his deadlines. Maybe that seems obvious, but from
what I hear, it doesn't happen as often as it should. I meet deadlines.
A good copywriter brings something more to the table. Specialized expertise,
a broad perspective on marketing, and business wisdom that can help you make the
most of your marketing dollar. Beyond the ability to write, I have directed
marketing for two nationally recognized technology companies, and have been a
partner in an ad agency specializing in business to business clients. I have
over 25 years experience in the the TV and AV equipment industry. I have had my
own ministry and helped others. I bring that extra experience to every writing
project I am on.
I am a good copywriter.
A Partnership Mentality
I see myself as a partner in every project I am a part of. Partners
don't just do a job, they have a vested, heartfelt desire for everyone to
succeed. that's what you get when you choose Summit Manor.
This Partnership Mentality has been applied to over 25 years of work. As a
result, I have a deep well of resources and companies I can call on. So if your
project needs more than good writing, I can help bring in others, from ad
agencies to designers to PR firms, that would help you make the impact you want
to make.
Contact me.
Every project begins with a conversation. Contact me via
e-mail or by
phone and mail, and let's
talk about your project. Let me bring my effective writing, specialized
expertise and partnership mentality to your project.
"Carnival Pride" - photography by Tom Atkins
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