Marketing
Consistent Success
Tom Atkins', founder of Summit Manor, did his first marketing work as one
of the "founding four" of The Whitlock Group. The Whitlock Group was a startup,
but within 5 years, had grown into a $30M/year company. From there Atkins became
a partner in TGS, a fledgling systems integrator on the forefront of HDTV
integration. . As TGS' VP of sales and marketing the company grew at over 200% a
year for five years running. TGS was later bought by Ascent Media. Currently,
Atkins does marketing work for Diversified Systems, helping them increase their
presence as a national and international firm.
As he marketed for the companies he worked for. Atkins began to do marketing
for others, both independently under the Summit Manor name, and as a partner in
The Kingma Agency, creating and implementing marketing and sales strategies for
other companies.
The actual strategies varied, but one thing all these enterprises had in
common - a pattern of consistent success.
Effectiveness is More Than
Creativity
Listen to many ad and marketing agencies, and you might think all it
takes for a successful marketing campaign is rampant creativity. And certainly
creativity is part of what we do. Atkins' creative credentials include 25 years
of marketing, as well as the fact that he is a poet, artist, photographer,
writer and more. He has been a director of plays and music groups. Creativity is
a centerpiece of his life and work.
But there is another side to a successful marketing plan - simple
effectiveness. Experience has taught us that in the business to business
marketplace, there are often a wide variety of techniques and strategies that
quietly create sustainable results. This is the kind of marketing we focus on
here at Summit Manor
How Do You Work?
Some of our clients have been ad agencies or marketing departments who
needed some of my specialized skills, such as copy writing or photography. Other
clients are smaller firms who used Summit Manor as an outsourced marketing
department, overseeing and producing all their materials as part of their
overall sales strategy.
Our flexibility is part of what sets us apart. We are comfortable being a
small part of a corporate marketing team, or taking the lead and guiding
marketing from conception to completion. We can produce small projects
a-la-carte, or an entire campaign.
We are flexible in our clientele as well, working equally well with large
corporations as startups or ad agencies.
A Partnership
Mentality
At Summit Manor, we have a partnership mentality. This means two things
for you, one philosophical and one practical.
On the philosophical side, it means that we consider ourselves partners with
each of our clients. Your success is our success. We're not creative guns for
hire, we take your success personally, and treat your projects and marketing as
if it were our own.
On the practical side, it means you don't pay for what you don't need. At
Summit Manor, we are allied with a host of specialized creative companies,
ranging from small designers to national PR firms. If you are a small startup,
you don't pay for a big agency with big agency overhead. But as you grow, you
don't outgrow us - we simply pull in the right partners to make sure you have
the level of expertise you need, no matter what you want to accomplish. This
makes us a cost effective, and powerful, marketing partner.
Special Expertise in the Video
Industry
Beyond his success in marketing, Atkins has over 25 years expertise as a
video dealer and integrator. He has (and continues to) designed and built
broadcast, production and AV systems for a wide variety of customers. This have
given Summit Manor a special insight into the TV and AV markets, so not
surprisingly, much of our marketing work is inside those industries.
If you need a copywriter, or marketing partner who does not have to ramp up
on the trends, technology and terminology of media technologies, Summit Manor
can save you time, and money in getting work done.
Some overseas clients find our experience in sales and distribution helpful,
and have used it to help them tailor their message for the U. S. market place.
We have also been consulted to help design U. S. distribution and support in
these industries.
Contact Us
Now that you have an overview of Summit Manor's marketing, you can visit
our services page to
learn more about what we do.
Every project begins with a conversation, and that conversation costs
nothing. Contact us by e-mail, or
by phone, and let's talk
about your needs.
"Carnival Pride" - photography by Tom Atkins
|
